How To Write a Press Release

HOW TO WRITE AN EFFECTIVE PRESS RELEASE

A. Make it Newsworthy – Write it from the perspective of providing the reader with something they truly need.

B. The Headline is 90% of the News – Make it Direct. Show why this news is important. Write it in a news style without promotional sounding words and excessive punctuation.

C. First Paragraph: Just the Facts

1. Who? Name of business or organization

2. What? Type of event.

3. When? Date and Time

4. Where? Physical location and Address

5. Why? Does it benefit the reader in any way?

6. How? Directions, deadlines, ticket info.

D. Following Paragraphs:

1. Explain importance of event to readers

2. Background info on event.

3. Quotes – from peers or owner/artist

4. Award or accolades for event.

E. Final Paragraph:

1. Short history and description

2. Accomplishments, etc.

General Advice

Keep it short – Two pages max, one is better.

Include complete contact info

Spell check and proofread.

Use the Standard Press Release Format below:

Standard Press Release Format

FOR IMMEDIATE RELEASE

For Further Information Contact:

Full Name of Contact

E-Mail Address

Direct Phone Number

URL

Headline

City, Country – Date – Introductory Paragraph that answers Who What When Where and so what (what makes it newsworthy).

Second paragraph offers more information – expands on the first.

Third paragraph includes a quote that is attributed to someone important.

Fourth paragraph includes more info, maybe another quote.

Fifth paragraph often includes history and background info about company or organization with a summarizing sentence.

When you are done, indicate this with three number signs - ###

Open Studio press release and logo links

Press release

http://www.vermontcrafts.com/OSW/aboutosw.html

Click on the link below and scroll all the way to the bottom of the page to download a GIF of the Open Studio logo.

http://www.vermontcrafts.com/links/open.html

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